For internet marketing professionals of all kinds, these three letters are a large part of their daily work routine. In fact, there isn?t really such a thing as internet marketing without SEO.
Here at Little Big Voice, our London SEO services force us to measure keywords every single day.
What is SEO?
When you browse on the internet, you are most likely searching through a search engine like Google.
Well, those words which you search with are the keywords that websites use to be discovered by you. Using keywords within content gets a business found in search engines, hence the term Search Engine Optimisation (SEO) keywords.
SEO isn?t just for the pretty content that you go to read on a website; it is also an important component of HTML on the website?s pages. This includes the page titles, alternative (Alt) text, the page description, Meta tags, and comments.
Why is SEO important?
Every person browsing through internet search engines is a potential customer. This is why, with the ever-increasing masses of information on the interest, SEO has become an essential marketing tool that will make a business stand out; a tool that must be mastered.
Without correct search engine optimisation, your business will not get the attention you want and most likely need. Doing it properly (i.e. using the right keywords) will also help your website content to reach the appropriate audience; search engines use keywords to index your website in the correct and relevant place on the internet.
This all might sound simple enough however; there is a trap which many SEO first-timers fall straight into and this is because of keyword density.
What is keyword density?
This term refers to the amount of keywords and their frequency which is measured as a percentage. For example:
If 300 words of content on a page (including the HTML text which we mentioned earlier) has an SEO keyword phrase 3 times, the keyword density percentage is 1%.
Although 1% may seem a small figure, this is actually an acceptable keyword density. Many SEO experts believe that 1-2% is the best amount whilst others argue that up to 5% is suitable.
Ultimately, the search engines indexing the content will dictate the density of keywords to use. For instance Google is believed to prefer under 2%.
Why is keyword density so important?
Too many SEO keywords (more commonly known as keyword stuffing) are lethal for websites and content. This is because a high density of keywords and phrases will be deemed as spam by search engines and pushed far back to the extremely poor positions on their search results. It will not matter how high-quality, interesting or entertaining the content is; too many keywords will ensure that the website or content do not get seen.
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London SEO agency, Little Big Voice offer SEO services that will help you to ensure that your business will not be discarded from Google?s top search results.
Tags: keyword density, Search Engine Optimisation, SEO
Source: http://www.littlebigvoice.com/wordpress/seo-and-keyword-density/
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