Google Adwords have become very popular means of advertising in the present day and the popularity is not only because of its advertising potential. Rather, Adwords can be a great aid in your SEO attempts if used in the right manner. What is more, Adwords can help you get highly targeted clientele and hence, help your business grow without forcing you to part with too much money. In other words, Adwords help you monetize traffic. Here are five effective ways to boost SEO using Google Adwords.
Keyword research
If you strip SEO down to basics, you come to one conclusion ? keywords. Adwords are based on keywords as well and can be used as a very effective means of evaluating the worth of different keyword combinations.
You can choose to use different ways of keyword research. The three most popular ways are Google Analytics, Google Keyword Tool and keyword suggestion data. According to SEO experts, none of these three sources is completely reliable because they give you mere approximations. Accuracy of data obtained through these methods is not satisfactory. Adwords, on the other hand, give you a more precise data because it uses more complex and multidimensional parameters to zero in on the best keywords.
A boost to organic SEO through traffic generation
When you optimize your Adwords campaign and get your ad on top of the list on search pages, the visibility of your website increases. Here, a very important and effective aspect called ?Remarketing? comes into picture. Remarketing refers to the technique of converting people into your customers by continuously exposing them to your brand name. Adwords can accomplish this very effectively. You can make people curious enough to click on the ad and travel to your web. Since one of the important factors that decide your search rank is traffic volume, Adwords can be a great source of obtaining a good rank.
Building links
Link building is another one of the basic elements of SEO. So, website owners and SEO experts are always on a lookout for good links. By optimizing your Adwords and figuring on the most visible part of search pages, you can entice a lot of inbound links. Other website owners will want to link with you because you are visible and popular, your traffic volume is good and you are steadily scaling SERPs.
Target geological hotspots
One of the best ways to boost SEO is to target geologies that get you maximum customers. Use Google Analytics to identify such geographies. Bid and invest more on Adwords in those geographies so that you can reach out to more target audience and obtain more customers. On your website, create special landing pages targeting these geographies. Also, you can use geo-specific keywords to convert more visitors.
Favour from Google?
Although this is a matter under intense debate, SEO and Adwords experts accept that Google is slightly partial to businesses that invest in Adword marketing. The search engine gives you special brownie points. Well, it might just be true. So, no harm in trying, is there? In any case, it is not an advantage worth losing out on.
So, go on and give Adwords a try. You are definitely going to be satisfied with the effects it has on your SEO results.
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Source: http://snipsly.com/2013/02/16/5-powerful-tips-to-boost-seo-using-google-adwords/
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